Also, below is a transcript of the podcast episode:
Jim Hunt: Hello, this is Jim Hunt for Bramasol’s Insights to Action podcast series. Today I’m very pleased to have Navneet Bal with us. Navneet is a senior solutions architect at Bramasol, and he has deep background in SAP BRIM, Billing and Revenue Innovation Management. Welcome, Navneet. It’s great to have you here. Maybe you can start off by giving us a broad overview of BRIM and what’s in it.
Navneet Bal: BRIM initially was designed and developed to handle large volumes of complex transactions, very complex business models, large customer bases, and this is the kind of revenues which flow through installed BRIM implementations
Some info on how Brim has developed. So back in 2000, 2007, 2008 timeframe, SAP made a strategic business decision to get into the telecom space and also to come up in the billing space. It wanted to compete against Oracle and other providers. So in 2009, it bought a French company called Hybris for Its charging system and then it integrated it with its own systems within ECC and it came up with the “order to cash” offering. That’s what the first name of BRIM was called as order to cash and it was an integrated solution. So the unique selling point, the USP of it was that it was an integrated solution. Not many companies were giving that offering for a period of time. BRIM has undergone many name changes from order to cash. It was called as BRIM then it was renamed as Hybris BRIM.
During the years when it was positioned under a different business unit, it was known as Hybris Billing. And then after 2018, the Hybris Billing name got changed back to BRIM and now it has continued. From starting off as an on-premise solution, BRIM has undergone many changes now it has is available in the cloud, known as the BRIM Cloud. It also got new products added to its portfolio. Subscription Billing is a very popular product now a days, and it was added in the 2017/2018 timeframe into the BRIM product. And then with separate components, SAP integrated the CRM and the billing systems into one in the digital core. From starting from the 1709 release Convergent Invoicing, Accounting, Subscription Order Management became part of one box. So that is a little overview of how BRIM has undertaken its journey and how it has grown over a period of many years. This is also to showcase that SAP has constantly been innovating and adding new products and new facets to this solution.