Also, below is a transcript of the podcast episode:
Jim Hunt: Hello, this is Jim Hunt for Bramasol’s Insights to Action podcast series. Today we’re going talk about the disruptions in the media and telecom space, and we have with us Scott Campbell from SAP.
Scott has a great background. He’s gone from “bands to brands”. Scott has been immersed in digital transformations for the past 30 years; from having hands-on creative roles with Grammy winning Rock & Roll Hall of Fame artists such as Annie Lennox and Robbie Robertson, to helping pioneer ecommerce and new content delivery platforms for artists like Duran Duran, George Michael before moving to the US where today, Scott is responsible for the Telecom, Media & Entertainment Industries in North America at SAP, where in fact most of the major media and Telecom companies run SAP for Finance and Supply Chain today. Scott, it’s great to have you here today.
Scott Campbell: Thank you, Jim. It’s nice to be here. Thanks for having me.
Jim Hunt: You bet. Can we just start off with an overview of the key trends impacting media and telecom industries?
Scott Campbell: Sure we can. Both Media and Telecom companies have been on an interconnected journey to become digital service providers. Today, we pay subscriptions to have access to content instead of buying the physical or even digital product. Telecom companies all offer content packages like Verizon bundling Disney Plus or T-Mobile providing Netflix as part of their subscription offering. Most of them also offer things like TV channel lineups, broadband internet, phone services, home automation, home security services and such like. It’s interesting because the cost to create content has skyrocketed in the last few years thanks to rising inflation and the added cost of health and safety measures thanks to a global pandemic. So whether you are a Media or Telecom company, you face challenges with stiffer competition and the need to run more efficiently at the back end to make sure everyone gets either charged for the service and Paid for providing the content. The music industry has seen an incredible revival from the Napster days of the early 2000s back to a $40b industry today thanks amazingly, to the resurgence of the vinyl record – however the film and TV industry won’t see the same margins with digital streaming as they did when they sold physical product like DVDs. This means both need to run better and more efficiently to stay in business.