Jim Hunt: Great overview. So, stepping into the systems, how are these trends impacting things like companies’ ERP and finance systems?

Scott Campbell: Well, let’s face it. I mean, give me an industry that isn’t Finance led these days but our customers at SAP use their finance systems as a reflection of the health of their business. So, Media companies want to have end-to-end visibility into the lifecycle of content from it’s creation thru the full lifecycle of marketing it and licensing it to digital service providers and Telecom partners. Sometimes this is easier said than done if you have your data spread across disparate systems which don’t give full transparency. Consumers are in charge today – Telecom companies are offering cash incentives to win your business. Now you only notice the network when it’s not there, so they are trying to operate on very slim margins with 99.99% uptime which requires planning and agility to be able scale.

Jim Hunt: And it also requires great tools to be able to integrate all of that, which brings us to SAP BRIM — what it is and how it addresses these challenges?

Scott Campbell: Yes, that’s a great question. BRIM is SAP’s Billing Revenue Innovation Management suite of solutions. We can help manage the back end for everything from Pricing, Managing Orders and Contracting, gathering consumption data, charging customers, Billing & Invoicing, Commissions, Collecting money and Handling disputes. It’s used today by most of the largest Media and Telecom companies in the world.

Jim Hunt: And maybe you could expand on that a little bit. It’s our understanding that BRIM is kind of a portfolio of applications, so there’s a lot of flexibility built in there as to how they deploy it. Can you expand on that?

Scott Campbell: That’s right. You can actually deploy certain pieces of it. You don’t have to take the full suite. We sometimes see customers that just want to manage the revenue accounting and maybe subscription bundling management. So we can very often just tailor the solution to fit the particular challenge that they’re trying to solve. And we can also host that in the cloud, so they don’t need to worry about putting servers in place and connecting them and getting it all working that way. We bring it as a complete ready solution for them to integrate.

Jim Hunt: Makes sense. And kind of zooming out to a bigger picture, looking ahead to the overall SAP S/4HANA ecosystem, how does BRIM fit within that?

Scott Campbell: Yeah, sure. So obviously BRIM is certainly at the heart of many of the media and telecom companies use of technology because that’s where they collect and have to pay their money. S/4 HANA is SAP’s next generation ERP platform to help you run what we call the Intelligent Enterprise. We are an open company at SAP – meaning we don’t prevent customers from integrating with 3rd party technology. We have in fact participated in various industry standards to make sure we address challenges Media and Telecom customer face with reporting, licensing and even sustainability protocols. Therefore, in short it’s not mandatory for customers to use SAP S/4 HANA with our Billing suite BRIM, but it certainly let’s those who do use it, highly automate most of their business processes – up to 70% in most cases in fact.

Jim Hunt: That that’s a great overview of the tools and the ecosystem. But what should companies be doing now if they are looking at these disruptions you talked about and they’re trying to get ahead of the curve on their tools and their systems?

Scott Campbell: Yeah, sure. SAP is not just for the large enterprise companies. 70% of our customers are actually small and medium sized companies with revenues from maybe $15M to under one billion. SAP S/4 Hana is available as a public cloud solution which means all you literally have to do it pay for the subscription – we along with partners like Bramasol are able to help customers leverage an agile platform that can scale as they grow your business. We’ve helped companies like Jio in India grow from nothing to 400M subscribers in less than 5 years. I’d suggest talking to someone about how SAP could help your business run better.

Jim Hunt: That’s great wrap up. I’ve learned a lot. I know our listeners will learn a lot from this. Are there any final words of wisdom or warnings that you might want put out to the listeners?

Scott Campbell: One thing I would mention that I don’t think we covered is that SAP’s Intelligent Enterprise is modular. So you can choose the pieces you want to use, but we also have an incredible ecosystem of what we call our Industry Cloud, which lets us extend the capabilities you get from having this centralized ERP capability. So things like rights and royalties or subscription management and these kind of capabilities are something that you can optimize the value you get from your investment in sap. So again, I encourage you to talk to Bramasol or reach out to SAP to ask more about what we can do for you in that regard as well as what we talked about today with our billing.

And if perhaps you might even invite me back to talk about some of that kind of stuff with you in the future, Jim, I’ll be happy to do that.

Jim Hunt: I most definitely will. This has been a great overview and I know there’s a number of areas we could drill down together. Scott, this has been a pleasure. Thank you for joining us today.

Scott Campbell: Thank you, Jim. I appreciate it. You take care.

Jim Hunt: You too.