SAP Puts All Its Eggs in Their Partners’ Baskets, How SAP is Betting Its Growth on Partnerships

SAP has set some aggressive targets for itself and now faces the challenge of meeting them. How is SAP going to meet its stated goal of growing from €12.5 billion in revenue in 2010 to €20 billion in 2015? How is SAP going to expand its reach from 500 million people using its products to 1 billion? How is SAP going to reach these goals while at the same time expanding its margin?

The answer is they are not going to do it alone. SAP is betting its future on the premise that it can vastly expand the role of partners in creating new products and bringing them to market.

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